If you need help figuring out where to start with the niche of your YouTube channel, the very first thing to do, of course, is to start looking at the things that you’re already interested in.
What do you think about during the day? What do you spend your time doing? Do you love any specific hobbies and can’t wait to get to? Those are the types of things that you want to make content about.
If you are publishing videos on your YouTube channel, it’s about stuff that you don’t care about, you can do that for some time. But eventually, it’s going to start becoming incredibly dull, and you won’t want to do it, and it will become a task instead of something you enjoy doing.
Because of that, what you want to do is you want to make sure that you are thinking about, Okay, if I’m going to be doing this, then, first, I’m going to commit to it for a while. That might be a year, it could be two years, three years, however much time you want to give yourself.
But you want to commit to a certain amount of time, and then you want to think about, “Okay, out of all the things that I enjoy doing, what do I enjoy doing the most? What types of things do my friends always ask me about? If somebody in my social circle says something, what about me do all my friends say like, ‘Oh, you should talk to them about that? Like, those types of things are what you want to think about.
Because when it comes to YouTube, it’s advantageous. It’s not a requirement, but it’s advantageous to make content about things you are passionate about or legitimately care about. And the reason for that is that when you make a YouTube channel, you are going to get known around that YouTube channel eventually.
So, all the people interacting with your content, when you meet them, eventually, some of them walk up to you, and they’re like, Hey, aren’t you such and such from whatever channel? You’ll be like, Yeah, because you’ll get known for it. You’re going to be constantly immersing yourself in it because you’ll always be trying to come up with new stuff you can do.
And you’re just going to be doing it constantly. You want to make sure you’re publishing content about things you enjoy. And when you do that, it’s also reflected in your content. Because people, when interacting with you, through either the videos or the shorts or the live streams you’re doing, they can tell if you’re into it, they can tell if you’re not.
They can tell, like, Are they halfway doing this or really into this? They can tell. And for the people that are really into stuff, legitimately into it, what ends up happening is you are so into it that you no longer have to seek motivation to make videos for it because you love doing it.
And if you can take that approach when it comes to your niche and finding those things, then in that particular case, it will create an excellent situation for you long term. Because, again, it will be something you’re known for. But when it comes to trying to uncover that thing that you want to do, you also want to do some research.
So, if you have a particular goal you’re trying to accomplish, for example, trying to use YouTube for money, you’ll need some crossover with your passion and something monetizable. But you also have to think about, Okay, if I’m going to be publishing this content, I’m going to be doing it for the sake of generating income of some kind. Suppose it’s full-time or side hustle, whatever. Then, in that particular case, I also need to ensure that I’m doing something as easy to monetize as possible. So, do some research. Look at all the other channels that make content, like around what you decide to make.
And you look at all their video descriptions over time, and you’ll see all the different things that they promote, all the different sponsors they work with, things like that for all the different channels that make similar content. Then you have to build that bridge between, like, Okay, this is stuff that I love to talk about, I love to do, I’m always thinking about it.
Everybody knows me for this already in my personal life. You should mix that with, How can I utilize this but also do it in an easily monetizable way? It doesn’t have to be easy, but do it monetarily to get a return from the efforts I’m putting into all this.
